Marketing Tactics

Marketing Mix: Offline Vs. Online Marketing

The television show Mad Men is about people who have built entire careers from advertising and marketing. Great show but most small businesses can’t afford a Madison Avenue it marketing company so let’s explore which marketing method is best for your business. There are two ways you can go: the traditional way or the contemporary [...] Read more
Outsourcing is critical for small business

Outsourcing is critical for small business

If you own one of the 21 million U.S. businesses that have no employees on payroll, you need to achieve more in less time. Even if you want to start a small business or buy a business, outsourcing is critical to the growth of your business. You are aware that time is the most valuable [...] Read more
mobile marketing 101

Which mobile marketing should I buy?

Integrating mobile marketing with online marketing and the traditional approach – offline marketing – is the most efficient and productive means in bringing about a more favorable return on your investment. Your offline marketing, mobile advertisements and website have to work together to achieve optimal sales results. For instance, a Read more
business cards

Employing Offline Marketing For Every Small Business

The 21 million U.S. small businesses with no payroll and the 6 million with payroll should be employing offline marketing tactics in their marketing plan. Offline marketing is just as important as online marketing, in fact, they go hand in hand. Realizing that these two marketing strategies are not mutually exclusive is very instrumental in [...] Read more
Offline Marketing Tactics

NO Website, NO List, NO Product… What Now?…

When you think about starting a business, usually, some sort of investment comes into the equation right? Maybe you think you at least need webhosting, or a domain name, or even an auto-responder right?   Whilst they will eventually form the building blocks of a strong business there is a more direct approach to making money online Read more

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