Online vs. Offline Marketing

The television show Mad Men is about people who have built entire careers from advertising and marketing. Great show but most small businesses can’t afford a Madison Avenue it marketing company so let’s explore which marketing method is best for your business.

There are two ways you can go: the traditional way or the contemporary way. The traditional way is offline marketing, the use of time tested methods and tools like print, television, radio, seminar, and others. Meanwhile, the contemporary way is online marketing, the use of the internet and mobile marketing technology. Online vs. offline marketing, which is better and which provides the best result? Let’s take a look at the most important features:

Cost

Both types of marketing involve cheap and expensive methods alike.

a. Online marketing

** Cheap: Once a web site is built it can be a very inexpensive, permanent type of advertisement similar to a sign only much more versatile. Putting up a blog, joining forums, and commenting in others’ blogs to spread the word about your site or business can cost little to nothing. Mobile marketing via smart phones and notepad computers are the newest players with huge potential.

** Expensive: Paying for a domain, plus engaging in search engine optimization programs like Pay-Per-Click, link building, and others, though most of these features can be outsourced or done yourself for free.

b. Offline marketing

** Cheap: The use and distribution of flyers and leaflets.

** Expensive: Paying ad space for newspapers and magazines, as well as air time for television and radio networks is fairly expensive and usually temporary in nature.

Market Reach or Coverage
There is much argument between the offline marketing and the online marketing side when it comes to audience or customer coverage. But, offline vs. online marketing—which marketing type really provides a business or site more exposure? Let’s look at the advantages of both:

a. Online marketing

** There’s a lot of free space in the cyber world for business exposure, and millions of people browse the internet everyday. By advertising online through banners and other marketing means, as well as by putting up an online site, you reach people on a global level.

b. Offline marketing

** Marketing offline may not reach a global level as much as online marketing, but it is advantageous in such a way that it
covers more number of people in a particular targeted area. The biggest reason is that it is accessed by a wider group of people.

Customer Relationship Management

When it comes to dealing with customers, there is a great difference between online and offline marketing, as follows:

a. Online marketing

** Everything about the company or the product is presented in a website and online catalog. However, many customers are doubly cautious when it comes to doing transactions and shopping in online sites because of the many cases of fraud and identity theft that are happening in the internet. This causes people to doubt the authenticity of online businesses, even those that are legal in reality.

b. Offline marketing

** This type of marketing provides a great advantage when it comes to establishing a good relationship with customers. More people trust advertisements found in newspapers or television stations that they rely on. And when you market your site or business through such offline marketing methods as seminars and workshops, you’ll be able to show your expertise in your field among the participants. And, the word of mouth that results can be a very good asset to boost your business.

So, online vs. offline marketing—which is better? The best way is to actually combine both, picking the most effective
methods from the two to get the most benefits. This is known as your marketing mix portion of your marketing strategy. For an overview of  mobile marketing  click here.

If you own one of the 21 million U.S. businesses that have no employees on payroll, you need to achieve more in less time. Even if you want to start a small business or buy a business, outsourcing is critical to the growth of your business. You are aware that time is the most valuable commodity that you have, even online, so why waste more time trying to figure out all the pitfalls of outsourcing yourself.

In this economy I’m sure you’re aware of how much work is involved when it comes to making money. There’s product creation, creating promotional materials, advertising, marketing, ensuring your web site is in working order, list-building, getting traffic, link building and so much more.

And with all these important to-do tasks it can be hard at times to focus on getting just ONE simple task done. If you are feeling tired or even a little bit burnt out let me assure you that you’re not alone! There are many business owners out there at this moment that are feeling the same way including myself!

Here’s the thing though, there are basically two ways to do business. You can try to do everything yourself or you can outsource your activities and leverage the power of other people in your business without a payroll.

If you decide to go with the second option here you will be making more money in the long term and the reason for this is simple. You are in effect limited to what you can achieve as an individual but your ability to employ other people and the results that they can achieve for you is unlimited, and that means that the limits to which you can grow your business are unlimited.

When it comes to outsourcing your business though, a lot of people find it difficult to find the right people at the right price that you can partner with to grow your business. Again you have two choices here in that you can go it alone and see how you get on with the freelancer sites out there or you can take the lead from someone who has outsourced most of their work and knows about the many pitfalls that are involved in this business.

If you want to learn how to start delegating work to other people, free up your time, allow you to focus on more important tasks such as growing your business, then this new video series on outsourcing is going to help you. Your return in personal time, income, and professionalism can be huge for such an absurdly low investment. Your goal should be to pay a pro while you relax on the beach at your timeshare.

Click Here To Check Out These Outsourcing Videos >>

Integrating mobile marketing with online marketing and the traditional approach – offline
marketing – is the most efficient and productive means in bringing about a more favorable
return on your investment. Your offline marketing, mobile advertisements and website have to work together to achieve optimal sales results. For instance, a newspaper or television ad should have your website’s URL for it to direct the prospective consumers into typing the whole line on their browser’s address bar. It’s very important that the URL is printed out in a recognizable fashion: big letters, catchy name, recognizable font and a banner that leaves a signature in the mind.

Marketing has become a tricky business these days because of the amount of medium one can use to promote one’s products and services. Simply put, a business owner cannot hope to survive amidst competing enterprises if he is not dealing with a full deck of cards. Productive marketing has always been the key to success in the business world, and it’s
extremely important for business owners to utilize all feasible channels to maximize positive results. The percentage of internet users in the general population has increased at an exponential rate, and businesses have taken notice of this fact for the last several years. Think of a successful company and I’m sure you’ll find that it has its own website,
offline and mobile marketing.

Some surprising but important facts that small business owners should know regarding mobile marketing are:

• One third of people around the world have mobile internet access, which is twice as many as the number of internet-connected personal computers.
• 50% of the world’s population is expected to have access to the Internet through a mobile device in 3 years!
• Development of mobile websites and mobile applications are growing…just look at the Iphone, Droid, and many other similar mobile phones.
• Online shopping sales from mobile phone apps, websites and mobile website ads is exploding.

A good example of a mobile optimized web site is www.AlwaysThinkingSoftware.com. When viewing with a smartphone, the pages auto adjust to the screen size.

Beginners deciding which mobile advertising to buy and where to  start in mobile marketing should consider a step-by-step, 6 part video series that takes you by the hand and shows you how to quickly tap into mobile marketing! Mobile Profits 101 It is very reasonable buy at $6.97 last I checked, an easy download and includes a free report on sms and cellular cash, a huge mobile marketing opportunity.

Your best course is to integrate the benefits of offline marketing, online and mobile marketing for success.

The use of search engine optimization, blog posts, and countless other online marketing strategies can only take you so far, and broadening the reach of your brand involves the most traditional methods of promoting your products and services. This article focuses on offline marketing for small businesses, and here we will enumerate the six cheapest methods to promote your internet business offline.

RADIO TALK SHOWS

Promoting your website through radio talk shows is obviously a very effective marketing strategy. The amount of radio talk shows in America alone can reach up to thousands and the trick is to make your brand information accessible to them. So what do you do? You sign up with the Radio Television Interview Report (RITR) and run up an advertisement that should catch the attention of radio producers and hosts.

PUT YOURSELF ON TV

Ah, the ever-reliable boob tube. Even amidst the internet explosion, the TV is still one of the most reliable mediums to showcase your products and services. What you can do is contact local television stations and offer to be a guest in one of their segments or put out an ad for the local cable channel. The general rule of thumb still applies – choose a TV station that caters to your target customer base. Also remember that the better coverage the television station has, the better it will be for your business. If you have more cash to spare, contact mainstream television stations and your website should be a word-of-mouth among viewers in no time.

GET PUBLISHED

The printed word is easily accessible to any demographic, not to mention it gets passed around. Taking advantage of free local magazines and newspapers will put a lot of leverage as far as marketing your products and services is concerned. You will have to pay to have your ads posted, but that’s money well spent if lots of people get to read them. There’s a magazine for everything these days – be it cars, sports, tattoos, even knitting. Contact a publisher for a magazine that caters to the same customer base you have, and request for your ad to get published. If done to perfection, I promise you that your domain name will be a word-of-mouth among subscribers of that magazine. Having an interesting domain name and byline will be of great help too.

NETWORKING THROUGH ORGANIZATIONS

Getting involved in a lot of organizations can give you lots of opportunities for spreading the word about your internet business. This includes Chamber of Commerce events, non-profit organizations, church memberships, business clubs, and any group that provides opportunities for interaction. Being active will involve lots of presentation opportunities, and when they come, make sure to give your best spiel.

WORK EVEN WHILE NOT WORKING
You can promote your business in any normal occurrence, be it meeting up with old friends or going to your favorite local bar. Word of mouth is the oldest trick in the book, and the results can be exponential if done with regularity.

ALWAYS INCLUDE YOUR BUSINESS WEBSITE
Your customers can find out a whole lot more about your products and services if they know your business website URL. Your web address should be on all of your offline marketing material, business cards, brochures, flyers, letterheads, newsletters and print advertisements, they really go hand in hand.

By using the methods above, you’re small business should continue to grow. After you have accumulated a good return on your investment, a whole lot of other sophisticated methods that should boost your business will be made available to you.

We can put your business URL, name, or QR code on anything.
CONTACT US!

In business to business marketing, also referred to as b to b and b2b, these are the two primary markets. The big boys and the rest of us. Each has hugely different advertising, sales and promotion needs, methods, requirements, expenses, budgets and marketing plans and tactics.

An entrepreneur since birth, I have owned companies with up to thirteen employees and I have owned companies with no payroll. I prefer the “no payroll”, small business and that is the target market of this site Always Thinking Software . It’s purpose is to help the 21 million entrepreneurs, including myself, to compete by researching and presenting the best current marketing tactics and tools to make more money online and offline. Most of these marketing tactics are developed by entrepreneurs.

I am currently reviewing an excellent set of videos about online marketing for small business that I can share with site visitors. This is a $97 tutorial set that you can view here for free.

The first video explains how to build a business website. It can help you decide whether you want to do it yourself or hire someone to build a website for you.

Then, marketing your business on the internet can be fun and one of your least expensive forms of advertising, yielding an excellent return on investment. Video #2 will help you with market research tips for your business.

To watch the first 3 min video entitled Your Business Website just CLICK HERE.

If you enjoy that video, subscribe to our free Marketing Tactics news and I will email you a brief summary and link to each of the following business videos as they come online
Subscribe Here.

• Building Your Business Website
• Free Market Research For Your Business
• Google Places
• Facebook Business Tutorial
• Facebook Viral Tutorial
• Mobile Version Of Your Site

We have years of experience building business websites, including this one, if you have questions, comments or want help building Contact Us.

Maybe you think you at least need webhosting, or a domain name, or even an auto-responder right?

Whilst they will eventually form the building blocks of a strong business there is a more direct approach to making money online that allows you to get in, and get out without having to go through a checklist of things you could do with, but not at this very moment.

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With instant commission affiliate programs, payments alternate between the retailer and the affiliate, so you never have to wait for the ‘check in the mail’.

It may also be possible for an affiliate marketing program to involve more than just the affiliate and the retailer, with affiliate management agencies coming into play. With the use of affiliate management agencies, the retailer needs only to work with the agency and the agency will be in charge of dealing with affiliates for the retailer. An affiliate marketing agency is quite the convenience to have if you’re a retailer but you may end up earning less compared to working directly with a retailer if you are an affiliate. An example affiliate management agency is Cj.com

In many ways, affiliate marketing and internet marketing tactics overlap. Affiliates are free to use whatever methods they feel will work in order to promote a retailer. A lot of the methods that affiliates end up using are used by internet marketing as well that’s why overlaps happen. If you must compare the efforts of affiliates with that of internet marketers though, you can say that the former takes on a much lower profile in promoting a certain product or service offered by a retailer.

Affiliate marketing is simple enough, so becoming an affiliate should be no trouble at all. The key is the right training, and knowing which products or services to promote in advance. Got a blog? That’s one of the ways by which you can take advantage of becoming an affiliate and start earning instant commissions.

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Like traditional affiliate site marketing, the amount of commissions you will get will depend on the vendor. For example, there are some that give 30% or 50% commissions to their affiliates for each sale they bring in. Others give 100% commission for every other sale made by their affiliates. It’s possible to earn hundreds of dollars by being an affiliate of these vendors, so you really will be able to make a lot of money, as a lot of people have already found out. Since there are several commission packages out there, it would do you well to do a bit of research first to find out which of these will be most profitable to you.

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Your time is valuable and you want to spend your time doing what you’re good at. If you’re good at closing JV deals, you do that, if you’re good at creating sale page videos, you do that, if you’re good at emailing your list you do that.

The big mistake is attempting to do every thing yourself. The last thing you want do for example do is spend your precious time attempting to design a mini-site header and get a B+ at best when you could hire someone else to get it done is half the time and give you A+ results.

The same applies with effort. Why attempt to do something from scratch when someone has already done the work for you. Don’t try to reinvent the wheel when it’s easier to work with it.

Smart use of your time combined with clever use of what’s already available is what will set you apart from other marketers.

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